Thank you for visiting the APEX Medical Marketing Management website.
We believe that this information will be valuable to you.
There are many fine consulting firms in the market place. Some have a more specialized focus, while others offer a broader range of services.
APEX Medical Marketing Management is somewhat unique in several respects;
1. Our long term experience and broad range of services.
2. Marketing vehicles. Our marketing vehicle expertise covers a very comprehensive range of marketing opportunities, including key ones that are somewhat "under the radar" and not utilized by most practices, that our experience shows are highly effective. We have spent a great deal of money testing almost every marketing vehicle conceivable, and determining very accurately their return on investment.
3. Specialty Vendors. The coordination and management of best in class specialty vendors such as SEO firms. "Best in class" can change rapidly as marketing paradigms change rapidly.
4. Marketing Management. As the developers of a measurement system for a large and highly successful franchise system, we have a depth of experience in measuring the performance of clinic sales staff personnel, and performance optimizing training for these very important team members.
We have extensive experience in managing the entire marketing management process, or we can assist you in any specific area that needs attention in your practice.
The formula for measurement is somewhat simple; generically, a marketing vehicle generates X number of leads, the % number of leads whoever is answering the phone converts to a to a consultation, and the number consultations your consultant converts to revenue patients, which then tracked back to the marketing vehicle, determines that vehicles return on investment.
That is very easy to state, and extremely difficult to implement. Highly accurate data is difficult to obtain, whether the breakdown is in the tracking of the vehicle (a marketing vehicle generates a lead that then goes to your website; which generated the lead?) and the internal tracking of the sales process depends on exact data entry, and a system that allows for that accurate data entry (and the monitoring of that system and data entry for accuracy).
Carl Mudd, APEX President, was also the founder and President of the Physician-based Dermacare Laser & Skin Care Clinic franchise system. After perfecting marketing, management, technology and training in the franchise prototype for 3 years, Mudd then for 27 franchises nationwide, planned every phase of the highly successful marketing campaigns and strategies, hiring and training of front office personnel and sales consultants, and analysis of key report data from all clinics in real time. Now, a corporate chain / franchise organization-type marketing management system is available for your practice.
The stakes are high. Let's use a cosmetic surgery center, as a hypothetical mathematical example; the average revenue is $2500 per procedure. If the marketing generates an additional 2 patients per week that convert to revenue, and the person answering the phone (or call center) converts an addition 2 patients per week who result in revenue, and the consultant converts an additional 2 consultations per week to revenue patients, that is a total of 6 new revenue patients that would have generated an additional $15,000 per week, with very minor improvements in marketing and staff performance.
Because we developed and systematized these marketing and marketing management processes over a decade ago, to accommodate a large number of practices, our average consulting fee, including on site analysis, training, and implementation, is very economical.
We may be the missing piece of the puzzle you are searching for. We are passionate about and committed to your growth and success. For the benefit of our clients, we are very limited as to the number of practices for each specialty that we can assist in any given market / demographic area. We do offer area exclusive consulting agreements. Regardless of how small or how new your practice may be, we are here to help you.
Please contact us to arrange a time to discuss in confidence your concerns, needs and desires, and how we may be of service to you.
